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Tuesday, August 13, 2013

#ROAR PHILIPPINES’ CHAMPION SINGLE LAUNCH

OFFICIAL PHILIPPINE LAUNCH OF KATY PERRY’S NEW SINGLE “ROAR”
Celebrated pop icon Katy Perry’s newest single, entitled “Roar”, is scheduled to take over the airwaves tomorrow in a highly anticipated launch. The lead single from her forthcoming album Prism and her first release under MCA Music Inc. (Universal Music Philippines), “Roar” promises to live up to the hype and continue in Perry’s habit of dominating the pop world with her irresistible melodies and edgy style.


With a fanbase as large as Perry’s – she is the second-most-followed person on twitter with over 40 million followers – a great deal of buzz has surrounded Roar’s release. The single marks the hitmaker’s first release since the commercially lauded 2012 reissue of her record-breaking album Teenage Dream. If the song’s name is any indication, Roar will showcase Perry’s fierce and fiery side. Artwork for the single was recently unveiled on August 8th, followed by a series of teaser videos revealing short snippets of the new song.
Roar will finally hit the airwaves TODAY at 11:30 a.m. on radio station Magic 89.9. As the launch draws closer, fans can expect another massive anthem from the pop queen.

Katy Perry is one of the biggest names in today’s pop music scene, having sold an incredible 10 million albums and 70 million singles worldwide. Her 2008 breakout album One of the Boys spawned the hit songs “Hot n Cold”, “Waking Up In Vegas” and the #1 single “I Kissed A Girl”, and went on to sell more than 5 million copies worldwide. Singles “I Kissed A Girl” and “Hot n Cold” earned Perry her first two Grammy Award nominations. Her 2010 follow-up, the Billboard #1 Teenage Dream, was met with even greater success.

Selling more than 2.6 million copies in the US alone, the album’s first five singles (“California Gurls”, “Teenage Dream”, “Firework”, “E.T.”, and “Last Friday Night”) all claimed the #1 spot on the Billboard Hot 100, setting a record for female artists. Teenage Dream’s 2012 reissue also set the record for the most multi-platinum singles from one album, with an astounding eight singles selling over 2 million copies in the US. The album and its singles earned Perry a total of seven Grammy Award nominations, in addition to winning “International Album of the Year” at the 2011 Juno Awards.

Tune in to ON DEMAND with Boom and Carla of Magic 89.9 at 11:30 a.m. TODAY to catch the official Philippine launch of Katy Perry’s brand new single Roar. Following a string of smash hits, Perry’s latest effort is sure to come roaring out of the gates. Brought to you by MCA Music, in collaboration with Smart Music, LINE, and Katy Perry Philippines.

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