Tuesday, August 12, 2014

Cut/Copy coming to the Philippines this September.

Cut/Copy, a band founded in 2001 in Melbourne, Australia was initially a solo project of Dan Whitford (now still the frontman), a DJ and graphic designer by profession. In the mainstream consciousness, its most notable achievement was being nominated for a Grammy in 2012 for Best Dance/Electronica Album for Zonoscope.

According to Whitford the bandname was a random choice: 'I was in the edit menu of my computer and I moved down in the document to the few words that didn't make sense together, and at that particular day and time the words 'cut' and 'copy' really stood out to me. At the time it felt like a fairly abstract choice but now it feels very tied in with what we do'.

Having gained some success in recording, Cut/Copy started touring in 2005 as supporting acts for such artists as Franz Ferdinand and Bloc Party, while also playing in a number of European Festivals, and in the immediate years thereafter, with artists like Daft Punk, all of which spawned an increase in their fan base.
More commercial success came their way in 2008, as "Lights and Music" was used in FIFA 09, and "Far Away" was played on Nip/Tuck, a popular American TV series, on one of its final episodes, in a club scene.

Fast Forward to 2013, and the band’s latest album, Free Your Mind  was launched in unconventional fashion with a lathe set up at Pitchfork Music Festival in Chicago, literally cutting and copying 120 dubplates Let Me Show You Love for the lucky few who were at the right place at the right time.

From using Asger Carlsen’s absurd figure manipulations as press shots, the non-traditionalists have forged further to subvert expectations. Placing huge billboards displaying the phrase “Free Your Mind” in remote areas of the Californian desert, Chile, Western Australia, Mexico City, Wales and Detroit, the band utilized their individual art backgrounds to communicate this mysterious catch cry of an unidentifiable movement.

Whitford adds that Cut Copy are not preaching an agenda, interpretation is left to the imagination, “whether the billboard sits in decrepit suburbs of Detroit, the mountains of Chile or the Aussie outback, people come back with a totally different impression of what it might mean. It’s open ended, with infinite interpretations. I think the concept of freedom is one that's universally positive and timeless, and whatever each person's version of that freedom is, it's a good thing to be reminding people or even just ourselves to be "free".
Free your mind as Cut/Copy performs live in Manila for the very first time, on September 13, 2014, Saturday at the Samsung Hall atop SM Aura Premiere in Bonifacio Global City.

Brought to you by Vybe Productions, @vybeMNL on FaceBook, Twitter and Instagram.

No comments: