In anticipation of the most awaited concert of the year, SM Lifestyle Entertainment, Inc. (SMLEI) in partnership with Music Management International (MMI), AEDI, and Ovation Productions announced the opening of the very first 1D World Pop-up Store in the Philippines. Creating unique involvement activities for the fans, 1D World is not only a merchandise store with the boy band’s original and exclusive items--- 1D World is a venue where every Directioner gets to have the full 1D experience! Now, each Directioner can have a piece of the band through hoodies, T-shirts, and even portable standees. Fans have limitless photo opportunities at the mini stage with 1D standees, the London telephone booth, and while they are signing at the freedom wall which will be sent to 1D during their concert tour in Manila. For a limited time, Directioners can get their hands on exclusive items including IPhone cases, swallow logo necklaces, wristbands, tote bags, 1D badges and posters of the band members, plus many more premiere items exclusive to 1D World Manila!
MMI and SMLEI are inviting all fans of Niall Horan, Liam Payne, Zayn Malik, Louis Tomlison, and Harry Styles to the pop-up store located at the 5/F, Mega Fashion Hall, SM Megamall. During this time, fans can expect exclusive offers and bigger savings with 1D World merchandise bundles. Plus! Get a limited edition British Invasion shirt for every purchase of the 1D World bundle — this is everything a fan of 1D could ever want.
The 1D World Pop-up Store will only be open until the end of February only, so grab your original 1D merchandise now!
The 1D World Pop-up store is open daily from 10 AM onwards at SM Megamall’s Mega Fashion Hall. One Direction will be performing live at the Mall of Asia Concert Grounds on March 21-22, 2015. Limited tickets are still available through www.smtickets.com.
Follow the news on: www.onedirectionmusic.com
SM Lifestyle Entertainment Incorporated or SMLEI is the lifestyle and entertainment solutions company of SM Prime Holdings Inc. that offers the best in movies, events, and leisure. Starting with SM Cinema, the largest cinema exhibitor in the country, as its sole marque, the company grew into 12 major brands. Currently tucked under its belt are brands such as SM Cinema, Director’s Club Cinema, IMAX Theatre, WM Cinemas, SM Skating Rink, SM Bowling and Leisure Center, Exploreum, Snack Time, e-PLUS Tap to Pay, e-PLUS Digital, Mall of Asia Arena, and SM Tickets. SMLEI aims to promote bonding activities among Filipino families and friends, through entertainment and leisure facilities, while advocating the ease of use and personalized service created to complement the Filipino lifestyle.