Wednesday, January 25, 2017

Jollibee, Miss Universe 2016 candidates share joy and inspiration

The Philippine's number one fast-food chain, Jollibee, has always dedicated its efforts to bring joy to Filipinos of all ages, wherever they are in the world. In line with this commitment, Jollibee-together with the Miss Universe Organization-brought an afternoon of joy and inspiration to young orphaned girls from the Corcordia Children's Services.

Twenty-four candidates of the 65th Miss Universe competition graced Jollibee's Blue Bay branch last January 23, 2017 to get to know the Concordia girls through a shared meal of Jolly favorites.

The Philippines' very own representative was joined by Miss  Australia, Miss Barbados, Miss Brazil, Miss British Virgin Islands, Miss Canada, Miss China, Miss Colombia, Miss Costa Rica, Miss Dominican Republic, Miss France, Miss Indonesia, Miss Malaysia, Miss Netherlands, Miss New Zealand, Miss Nicaragua, Miss Peru, Miss Sierra Leone, Miss Spain, Miss Thailand, Miss Uruguay, Miss USA, Miss Venezuela, and Miss Vietnam.

"Jollibee aims to bring joy around the world, especially for children, and help brighten their lives so they can be agents of change," said Francis E. Flores, Jollibee Global Chief Marketing Officer and Philippine Head of Marketing. "With Miss Universe, we found a kindred institution with the goal to inspire and empower young people."

The Miss Universe Organization is an advocate of real, positive change in the world, starting with empowering young women to initiate advocacies in their local communities with the potential to reach a global audience.

Based in Sta. Mesa, Manila, Concordia Children's Services is a safe heaven for over 100 vulnerable children who have suffered through abandonment and neglect. Staffed by empathetic social workers, the organization works with orphaned and abandoned children to ensure that they will grow up with a proper education, dignity, and accountability.

The fast-food chain believe that meeting the Miss Universe candidates will be instrumental in the personal development of the Concordia girls, who need positive role models to inspire them to become truly confidently beautiful inside and out.
The children and Miss Universe candidates spent the whole afternoon sharing stories, laughing, and enjoying Jollibee's best-tasting Chickenjoy-the favorite crispylicious, juicylicious and gravylicious fried chicken of Pinoys the world over. Toward the end of the event, the ladies handed out Jollibee Blush Dolls to their newfound young friends.

Aside from collaborating for a shared advocacy, Jollibee also saw the intimate charity event to give the candidates a true Filipino welcome: with stories, laughter and Chickenjoy.

"Jollibee shares our country's desire to show off the best of Filipino destinations, artistry, food, and experiences to the most beautiful women of the universe," added Flores. "Like the candidates who are representatives of their respective countries, Jollibee represents something true Filipino. Our products, stores, and even our mascot are national icons in their own right, and a source of pride for millions of Pinoys."

Over the years, Jollibee's efforts to reflect the best of Filipino values have brought it market leadership and a special place in the hears of every Filipino family. The brand's 993 stores all over the country are favorite destinations for Filipinos of all ages, where they enjoy quality bonding time and share delicious meals. By mid-2017, Jillibee will reach an important milestone: it's 1,000th store in the Philippines.

To date, Jollibee has a fast-expanding international network of stores and is an emerging major QSR player in the world. As of November 30, 2016, Jollibee has 81 stores in Vietnam, 34 in the United States, 14 in Brunei, 10 in Saudi Arabia, three in Hong Kong, one in Bahrain, and four each in Qatar, Kuwait, Singapore and United Arab Emirates. This achievement is a source of national pride for many Filipinos living and working abroad, who get to share the inimitable Jollibee experience with their families, friends, and colleagues of different nationalities.

The fast-food chain is known for a wide variety of best-selling products tailored to fit Filipino palates, including its flagship offering Chickenjoy, the Yum! Burger, Burger Steak, Peach Mango Pie, and Miss Universe 2015 Pia Alonzo Wurtzbach's favorite snack, the Jolly Hotdog.

"Jollibee will continue on its mission to bring joy and remain as a strong icon of Filipino pride," concluded Flores. "It is our honor to share the joy and the Philippines' best with the most beautiful women in the universe."

Know more about what happened when the #65thMissUniverse was spotted at #MissUatJollibee by liking Jollibee on Facebook and following @jollibee on Instagram, Snapchat and Twitter.

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